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Hoping this Wiki becomes a definitive source for information on all Character Building products, both current and out of production.

To do listEdit

  • explain Blind Bag rarity

Parent CompanyEdit

Character Options were established as a toy company in 1991, and were formerly known as Toy Options. They produce many licensed toy ranges including Bin Weevils, Sport Stars, Orbeez, Fireman Sam, Postman Pat, Blingles, Angry Birds Star Wars, Mike the Knight and Doctor Who. 

In 2003 the Character Group made a strategic decision to develop its own products to market along side those sourced from third party distributor partners. Today over 75% of all products marketed by the group are developed in-house. A major benefit of this strategy was the opening of international markets for their products, which are now sold in over 30 countries worldwide.

The Group has offices in London, Manchester, Hong Kong and China, and employs over 230 people. Character Group plc is an AIM listed company.

Character Building seriesEdit

The Character Building series are the ranges of constructable brick toys and micro figures produced by Character Options. They are mainly licensed products but also included some generic ranges.

The contruction bricks are compatible with other construction toys (including Lego, Mega Bloks, Kre-O, Best-Lock etc.). So far all the releases have been for Age 5 and over. The products are made and packaged in China.

COBI partnershipEdit

As noted on a few pages, Character Options are working in partnership with Polish company COBIon several of their construction toy ranges, using the same Micro Figures and Playsets. Common ranges include Ben 10 , Monsters Vs Zombies and Deadly 60 (Wild Story).

COBI have been making plastic construction brinks since 1992, and in 2006 they merged with BEST-LOCK, another construction toy manufacturer.

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